Before You Go...
Get my free metabolic reset guide designed specifically for men over 40.
You've Shown Up for Everyone Else. Now I'll Make Sure You Show Up for Yourself.
Daily accountability so you do what you know you should do - every single day.
You're Ready for This
Join Jason (lost 41 lbs), Eric (reversed pre-diabetes), and 1,200+ other men who finally prioritized their health.
- Daily 1‑on‑1 Accountability so you never fall off track
- Custom Training & Nutrition built around your life
- Proven System trusted by 1,200+ men to finally reach their goal
Real Men, Real Results
Men Like You Are Taking Control
Men over 40 losing 30–200 lbs and finally keeping it off — because of daily accountability.
"What makes working wiith John different is how he tailored everything to my busy schedule and food preferences. No cookie-cutter plan, just a realistic strategy I could actually follow. The transformation went beyond the 35 pounds—my energy and confidence are completely different."
Nate D. | 40s | Lost 35 lbs
"John's framework and coaching really changed my life and I am so very grateful. I started at 281 pounds and now I stay around 210—that's over 70 pounds lost and maintained. What I love most is that even when injuries kept me away from my strength training routine, my progress stayed stable. The habits John taught me became so automatic that I could maintain my results without perfect adherence. When people ask 'what's your secret?' I always direct them to John's program. This isn't just about losing weight—it's about completely transforming how you live."
Levon W. | 50s | Lost 71 lbs
"As a restaurant entrepreneur, I thought I was doomed—surrounded by food all day, working 70-hour weeks, diabetic, and on multiple medications. John's coaching changed everything. I lost over 50 pounds and got completely off my diabetes medications. What amazed me most was how his system worked around my chaotic schedule and the constant temptation of being in the food business. My doctor couldn't believe the transformation. This program literally gave me my life back."
Mike B. | 50s | Lost 50+ lbs, reversed diabetes
"John's coaching changed my life: 'Consistency, Dedication + Patience = Goals Being Accomplished.' I lost 76 pounds going from 338lbs to 262lbs, but more importantly, I learned sustainable habits that I can maintain for life. This isn't another quick fix—it's a complete transformation of how you approach health."
Raymond F. | 50s | Lost 76 lbs
"Working with John didn't just change my body—it saved my life. I lost almost 200 pounds and went from being a victim of my weight to becoming a personal trainer who now helps others transform their lives. The habits John taught me became so ingrained that maintaining this weight loss feels natural, not like a constant battle. I went from barely being able to walk up stairs to leading fitness classes. This transformation gave me a completely new career and purpose in life."
Albert | Lost 200 lbs | Now a Personal Trainer
"John helped me identify the specific habits that were holding me back for years. His personalized approach cut through all the noise and gave me exactly what I needed—nothing more, nothing less. Down 55 pounds and maintaining effortlessly."
Phil D. | 40s | Lost 55 lbs
You’re Dialed In Everywhere Else. Now Dial In Your Health.
IF YOU'RE HERE, YOU'RE FRUSTRATED
You've tried:
- Cutting calories (and felt like garbage)
- Hit the gym harder (and got injured or burned out)
- Followed the latest diet trend (and gained it all back)
Here's what's actually wrong:
- Your testosterone drops 1-2% every year after 30
- Your recovery takes 3x longer than it used to
- Generic programs ignore how men over 40 actually function
I'M JOHN AND I UNDERSTAND
I'm 42, married with 3 kids. In 27 years of helping men just like you, I've learned that you don't need another diet plan - you need someone who understands that your body isn't 25 anymore.
Why I'm Different:
✓ 27+ years specializing in men over 40
✓ Fitness & performance team at Alter Me (alterme.com)
✓ Over 1,200 men just like you have reclaimed their strength and energy
You need someone who understands your reality - no 3-hour Sunday meal prep sessions, no giving up business dinners or family barbecues, and no turning your life upside down for another 'perfect' plan.
I've helped over 1,200 men just like you get their strength and confidence back without sacrificing the life you've built or adding one more thing to your already overwhelming schedule.
If you’re ready to make this the last program you ever need — let’s start today.
DAILY 1-ON-1 WITH JOHN
✓ I personally text you every weekday to keep you on track
Real conversations, not automated messages
✓ Meal guidance that works with your schedule
Business dinners, travel, and family events included
✓ 20-minute workouts designed for men over 40
Testosterone-boosting, recovery-focused
✓ Private community of men on the same journey
Support from others who get the demands you face
✓ Real-time accountability when you're struggling
I reach out if I don't hear from you
Daily 1-on-1 with John
I personally text you every weekday to make sure you do what you commit to
Real conversations, not automated messages
Meal guidance that works with your schedule
Business dinners, travel, and family events included
20-minute workouts designed for men over 40
Testosterone-boosting, recovery-focused
Private community of men on the same journey
Support from others who get the demands you face
I reach out if I don't hear from you - no falling off track
This isn't about perfection, it's about consistency
Two Quick Steps to Start Your Transformation
It takes less than 2 minutes to get started
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Summary
Everything You Need to Know
Got questions? Here's everything you need to know before starting your coaching journey with me.
Q: I don't have time for 2-hour gym sessions or meal prep
A: Perfect. This works with your actual schedule. Workouts are 20 minutes, 3x per week. Meals work around business dinners and travel.
Q: I've tried everything and failed. How is this different?
A: Because you'll have daily accountability from someone who understands men over 40. No apps, no automation, no generic programs.
Q: What if I travel frequently for work?
A: I work with executives who travel constantly. We adapt everything to work with hotels, airports, and client dinners.